Our Purposeful Character Index identifies work practice changes that deliver profitable growth

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Discover how your company’s purposeful character can boost profits with our revolutionary diagnostic solution.

Transform Your Organisation's work practices, beliefs, and behaviours, and drive unprecedented financial results

Your company’s Purposeful Character Index directly impacts its financial performance

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Data-Informed

Simple to deploy workplace survey gets the data needed to remove all the guess work.

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Statistically-Driven

Data is benchmarked and analysed against 2,000 companies across 80 countries and 13 industries to identify statistically significant areas of opportunity or concern.

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Targeted Changes for Real Outcomes

Prioritised for financial impact, develop and deploy targeted changes to work practices and measure benefits in 10 key financial metrics.

Participate in our global survey for a custom scorecard and insights into your company’s performance.

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Exceed Expectations

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Unleash the Power of your company’s Purposeful Character

The Purposeful Character Index is Exeden’s ground-breaking diagnostic solution, linking measures of your company’s Purposeful Character to its impact on your financial performance.

Our index goes beyond surface-level measurements, allowing the targeting of work practice changes that can deliver the belief and behaviour change needed.

Backed by extensive data from over 2,000 companies, 13 major industries, and 80 countries, the Purposeful Character Index provides invaluable insights that can transform your organisation’s performance.

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Business Growth. Evidence-based. Purpose-driven

Demonstrating the win-win available for businesses and society is the reason we created the Purpose Character Index.

We have uncovered and synthesised the results from over 200 research studies to create the Purpose Character Index. Companies with strong Purpose Character outperform their peers and deliver tangible financial, workplace, and competitive advantages.

Purposeful Character provides a pragmatic approach to create work practices that build the beliefs and behaviours needed to deliver profitable growth while meeting society’s evolved expectations that businesses contribute to the common good.

The Purposeful Character Index Method in Action

Through our refined process, we collect robust feedback and develop strategic recommendations tailored to your business goals and targets. We provide a financial benefit across ten different metrics. After thoroughly assessing your business needs, our team conducts four main activities to bring the Purposeful Character Index to life.

  • We deploy a tailored survey that asks for feedback on the state of your purposeful performance. All feedback collected is anonymous and confidential. Respondents rank your business's performance across critical areas, including purpose strategy, leadership, communication, governance, employee motivation, organisational alignment, diversity, equity, inclusion, and more. Your company's performance in these Purposeful Character areas is instrumental in identifying your ability to create a purposeful company that outperforms your competitors.

  • If requested, we can conduct live interviews with selected members of your respondent audience to understand the emotional sentiment behind their quantitative scores. This provides a comprehensive understanding of the internal dynamics and your performance results.

  • We compile all the quantitative and qualitative data into a performance report that can be filtered and examined based on your requirements. You can focus your efforts on low-performing areas or unique performance opportunities to improve your performance or leverage your strengths. The report can be analysed by market, region, channel, function, level, gender, and benchmark, providing you with actionable insights.

  • Our dedicated engagement advisors, who understand your business priorities, apply their expertise to your results to generate insights that enhance your purposeful performance. These insights incorporate your results with benchmarks to uncover areas for optimisation, greater performance, and overall success. The output from this phase is tailored to your business, providing financial predictions on how optimisation can deliver financial outperformance across 20 financial metrics.

  • Creating the beliefs and behaviours that connect workplaces to your company's Custodian Purpose is critical to delivering the benefits. The evidence and analysis will identify necessary work practice changes. Exeden and our panel of expert partners will work with you to develop and deploy these improvements. We support internal teams or can support the entire program.

Join Us.

Join Exeden in revolutionising your company's purpose and culture. Let's challenge the status quo, drive meaningful change, and create purpose-first workplaces that exceed expectations. Together, we shape a brighter, purposeful future.

Contact us today to learn more about the Purposeful Character Index and start your journey towards a profitably-purposeful future.

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