Revolutionising HR to create purpose-first workplaces.
Disrupting Norms, Challenging Tradition, and Building a Purposeful Character.
Embrace Your Purposeful Character and Redefine Success
Welcome to Exeden, where HR is not just about people consultancy—it's a rebellion against industry norms, dated practices and underleveraged performance. Founded in September 2022 by Russell Kronenburg and Brent Dankesreither, Exeden is on a mission to revolutionise how corporations approach work and how their employees are seen as strategic performance enhancers.
In a rapidly changing world, traditional employee engagement models and many HR practices no longer meet the evolving needs of businesses. Exeden breaks free from legacy strategies that merely focus on improving the working environment and employee experience. Instead, we equip corporations to build high-performing people practices, realise commercial benefits, and create ground-breaking, purpose-first workplaces that instil a sense of meaning in every employee.
The Power of the True Purpose with Exeden’s Ground-Breaking Purposeful Character Index
Exeden is here to disrupt the HR landscape with our purpose-driven approach. Our ground-breaking Purposeful Character Index (PCI) is an evidence-based diagnostic tool that aligns HR strategy and purpose-led initiatives with measurable financial outcomes. By leveraging the PCI, companies can elevate their purposeful performance, boost employee motivation, and achieve remarkable results. With stock returns 8% higher and a 4% increase in ROA compared to peers, companies using the PCI outperform competitors on multiple fronts. They experience financial outperformance in profit and ROE, all while growing 10% faster. Join us in shaping a future where purpose takes centre stage. Let's ignite the change together.
Our Market Leading Member-Led Talent Alliance
Our talent solution, Silver Medallist is an innovative, member-led talent alliance that bridges the gap between exceptional candidates and pioneering companies. We focus on "Silver Medallist" candidates–high achievers who narrowly missed out on a role but are packed with potential. By sharing these brilliant minds among forward-thinking industry leaders, we drastically reduce the time-to-hire and recruitment costs while elevating the calibre of candidates. By joining the Silver Medallist talent alliance, you're not just hiring talent; you're leading a movement for efficient, cost-effective, and socially responsible talent acquisition. Enjoy significant cost savings, faster time to hire, elevated employer brand, and purpose-driven impact. Dive into a smarter recruitment process where pre-screened, high-potential candidates are just a step away from propelling your company's success.
Revolutionising HR for All
Exeden proudly serves public and private companies in Australia and internationally, catering to organisations of all sizes with 50 or more employees. Through competitive pricing and a commitment to equal opportunities, we ensure that every organisation can benefit from our game-changing and purposeful approach. Accessibility and inclusivity are at the heart of our services.
Shaping a Brighter, Purposeful Future
As Exeden continues to disrupt the HR industry, we remain steadfast in our commitment to creating purposeful workplaces. With a socially responsible approach, we reinvest or donate 100% of our dividends to support talent in disadvantaged communities, breaking down barriers and creating equal opportunities for all. Together with our clients, Exeden is shaping a brighter, purposeful future.
Embrace the power of purpose and join Exeden in changing workplaces for the better.

Some interesting numbers
60
years of combined experience
18
M&A, business transformation or IPO projects
Get more from your HR and people solutions
25
countries
75
+
programs
Download our capability statement